Blog
Marketing Leadership in the Age of AI
Entrepreneur Alarabiya recently featured this translated to English interview as part of its coverage on leadership and innovation in the region. In the conversation, I discuss why marketing remains a strategic starting point even in the age of AI and why leadership,...
READING THE ROOM AS A MOVEMENT MAKER
Inc. Arabia (December 2025 / January 2026) edition published this piece as part of a broader editorial focus on leadership, growth, and modern marketing in the region. In it, I explore why effective marketing today is less about dashboards and outputs, and more about...
MARKETING IN PLAIN ENGLISH
Raemona Magazine approached me to talk about buzzwords in marketing. It’s a challenge I see often in modern marketing where buzzwords and jargon can drift so far from everyday language that they stop helping teams and audiences understand what really matters.In...
Balancing Chaos in Marketing
GCC Business Hub recently asked me to share my perspective on one of the biggest challenges facing marketing leaders today: how to balance the rising chaos in modern marketing especially AI, with purpose and intent. In response, I wrote an article that digs into why...
Why I WROTE THIS BOOK
You might imagine a book begins with a moment of clarity – a sentence, a spark, a revelation. Mine didn’t. It began with the opposite: a jumble of insights, frustrations, observations and truths that simply could not fit inside a meeting, a chat, an email or a polite...
Movement inspires progress
When you first hear the phrase movement inspires progress, it’s easy to picture something physical – speed, action, motion you can see. While those forms are true, movement isn’t always loud or visible. Another form of movement could be a shift in perspective, a...