Blog
YOUR VOICE IS A POWERFUL LEADERSHIP TOOL
Your voice is one of the most powerful leadership tools you have. Voice is one of the most defining characteristics of being human. In the era of AI, we find ourselves holding on even more tightly to what makes us human. Our voice becomes the vehicle through which we...
STORYTELLING IS AS OLD AS TIME
Long before marketing existed, stories were already moving through civilisations, cultures and generations. They were how people made sense of the world.Stories are relational. They need a storyteller and a captivated audience willing to imagine a different world or...
PERFECTION MADE ME SUSPICIOUS
๐ฆ๐๐ฎ๐๐ถ๐ป๐ด ๐๐ฟ๐๐ฒ ๐๐ผ ๐๐ผ๐๐ฟ ๐ถ๐ป๐๐๐ถ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐น๐ถ๐๐๐ฒ๐ป๐ถ๐ป๐ด ๐๐ผ ๐๐ผ๐๐ฟ ๐ด๐๐ ๐ถ๐ ๐ฎ๐ป ๐ฎ๐๐๐ฒ๐. I almost chose an AI voice during the narrator auditions for The Marketing Movementโข audiobook.I wasn't looking for one, nor was I expecting an AI voice to be presented as a human audition. Clearly,...
Marketing Leadership in the Age of AI
Entrepreneur Alarabiya recently featured this translated to English interview as part of its coverage on leadership and innovation in the region. In the conversation, I discuss why marketing remains a strategic starting point even in the age of AI and why leadership,...
READING THE ROOM AS A MOVEMENT MAKER
Inc. Arabia (December 2025 / January 2026) edition published this piece as part of a broader editorial focus on leadership, growth, and modern marketing in the region. In it, I explore why effective marketing today is less about dashboards and outputs, and more about...
MARKETING IN PLAIN ENGLISH
Raemona Magazine approached me to talk about buzzwords in marketing. Itโs a challenge I see often in modern marketing where buzzwords and jargon can drift so far from everyday language that they stop helping teams and audiences understand what really matters.In...
Balancing Chaos in Marketing
GCC Business Hub recently asked me to share my perspective on one of the biggest challenges facing marketing leaders today: how to balance the rising chaos in modern marketing especially AI, with purpose and intent. In response, I wrote an article that digs into why...
Why I WROTE THIS BOOK
You might imagine a book begins with a moment of clarity โ a sentence, a spark, a revelation. Mine didnโt. It began with the opposite: a jumble of insights, frustrations, observations and truths that simply could not fit inside a meeting, a chat, an email or a polite...
Movement inspires progress
When you first hear the phrase movement inspires progress, itโs easy to picture something physical โ speed, action, motion you can see. While those forms are true, movement isnโt always loud or visible. Another form of movement could be a shift in perspective, a...