Raemona Magazine approached me to talk about buzzwords in marketing. It’s a challenge I see often in modern marketing where buzzwords and jargon can drift so far from everyday language that they stop helping teams and audiences understand what really matters.
In response, I explored why “marketing in plain English” is essential, how confusing language slows decision-making, and what leaders can do with a few examples of doing business in plain English.
Marketing in Plain English: Why Buzzwords Get Confusing
When strengths are overused, they quietly become blind spots. In marketing, those blind spots often show up in our language – as buzzwords or jargon.
Marketing professionals are fluent in a unique dialect – a mix of corporate jargon, consultant-speak, technical terms, and digital shorthand. In our determination to be precise and communicate as subject matter experts, we often forget how to sound human.
Strip away the jargon, and marketing is about people, behaviour, connection, and impact. Good marketing can be explained as a business conversation that solves a real-world problem. Marketing terminology is a mix of metrics, strategies, and performance indicators with varied modelling complexities. Professionals often consider them in clusters, because together they tell the story of how a brand is performing and signal what needs to change. They each have their context, time, and place. But they should always be translated into plain English, to have a clear conversation that is understood by anyone. And from that connection comes a natural opportunity to share and offer what you do.
You can read the full article on the Raemona website here:
https://www.raemona.com/post/marketing-in-plain-english-why-buzzwords-get-confusing
